When you light a candle, do you hide it under a bushel? If it is meant to give light to those in the house, it must be placed on top of the table or stand. This narrative is not told differently in the business world. If you want your business to be known, or if you want to expand your market for increased revenue, you have a great tool in social media.
Social media is growing in significance in our modern world. Many, especially young people, look up to social media platforms for almost every piece of information that affects them, from political and educational information to entertainment and personal communication. Organizers of events, religious bodies, educational institutions, and individuals have great benefits from social media. Businesses are not an exemption. It has become the means by which many businesses blow their whistles. Below are five (5) media platforms you can use to promote your business.
This messaging app, used by many people in many countries, connects you with all those on your contact list. All your associates, acquaintances, colleagues, and friends are all here, provided you have their numbers saved on your phone. You may not be able to meet all of them one-on-one or call them via phone. But via WhatsApp, all you need to do is to make a detailed write-up or video about your products or services, and there your views begin. One amazing thing is that friends on this platform can easily share information about your business with their own friends, and the trend continues. If your product or service fills a need, there will be constant sharing among friends of friends of friends, and so on. great coverage you would have built for your business.
This social media platform commands the attention of both your friends and the entire public. This can, however, depend on your settings. If you want to reach beyond your friends, you need to set your Facebook app to suit that. On your Facebook app, go to settings. Navigate to “who should see your post” and set it to “public”. That way, any post you drop on Facebook through your account will be seen by all and sundry. Just like the WhatsApp platform, the platform also allows for the sharing of posts by friends. In fact, the comments made by viewers concerning your business advert can be read by anyone. When your post about your business is shared by someone, it serves as a confirmation of the genuineness and effectiveness of your business. This is also achieved through the comments. It sparks interest in those who may not have been interested.
This social media platform, though it seems to be flooded by entertainment, also makes a whole lot of sense for business promotion. It is the second largest social media platform, a video-sharing platform where several videos are watched on a daily basis. This means that if you would like to promote your business using videos, YouTube is where you should be. Just create a YouTube account by signing in at YouTube.com. Follow the “create a channel” option and there you go. You can share videos of your products or services with a wider audience.
Although you may be limited to a few words on this platform, it offers the opportunity to harness the audiovisual. You can then back this up with a few words. This platform also gives access to top personalities and more of a high class audience. It is a platform that also cuts across nations and countries in the world. Your business adverts and posts can also be retweeted by others for authenticity and to give you wider coverage. In an age where people, especially young people, have grown weary of reading long write-ups, videos and pictures capped with a brief write-up seem more captivating, and Twitter encourages this. If you’re offering services, it is a sure way to show how good you’re at it. Clean pictures and videos of your goods would also make waves on Twitter.
With your Instagram business profile, you can use the Instagram social media platform to showcase videos and photos. This is one of the more widely known business forums and is a great tool for promoting your business. Models, contractors, affiliates, and supporters can easily locate you via the Instagram media platform. You can also use third-party tools to schedule Instagram posts.
In summary, as important as starting a business is, it is also a matter of necessity to take your business into the limelight. This you can do using social media platforms. WhatsApp, Facebook, Twitter, YouTube, and Instagram offer you this great opportunity. You can alternatively use WeChat, TikTok and so on.