What is Email Delivery Problems?
Email Delivery Problems occur when the sender of a particular mail cannot receive a successful delivery report after sending an email. Email Delivery Problems also include a regular bounce back of emails. Most times, the email ends up in the recipient’s spam box instead of their inbox. In other instances, email senders receive a mail-back indicating a problem with the recently sent email. The mail-back usually contains all necessary details about the issue. However, the mail-back is not a usual occurrence.
In the marketing space, mail deliverability is a top priority. As such, individuals having mail delivery problems could cause a massive headache. Many mail senders tend to overlook some basic requirements for their mail to deliver; thus, we would be focusing on solving mail delivery issues and improving the quality of emails sent by you.
Why You Are Experiencing Email Delivery Problems
Having mail delivery issues could be due to some factors known or unknown to the sender. Some major causes of undelivered mail include:
- Mail Content
- E-mail Address
- Domain Configuration
- E-mail Spam filters
- Email Compliance Laws
Mail content includes plain text, subject line, and HTML code. If the mail contains unrelated or unwanted text or links, such correspondence may find its way to the spam folder rather than the inbox. As such, you need to make sure that the mail-related text and hyperlinks could be spammed.
Sending to an Invalid/Wrong Mail Address
When sending mail to a recipient, it is always necessary to make sure the receiving address is correct. Having a misspelled address would result in the mail not shipped or delivered at all. While this might seem obvious, it can get ignored by the sender. Also, if the mail address appears to be correct but does not exist, such an email will not deliver due to the unavailability of a valid recipient.
Also, if the domain you are sending a mail from is spam-filled in recent times, new mails sent from such IP may appear as spam by the server or mail provider.
E-mail Marked as Spam
Another reason why you might be having issues with mail delivery is due to anti-spam protection built by mail providers. This feature assesses mail and check if it is spam mail and block it from the recipient. But a couple of times, the anti-spam protection feature is not always accurate, as such might block messages and mark them as spam.
Also, if you are sending to a company or business, they may have an anti-spam security system aimed at detecting spam emails and blocking them off. You should request that your mail is not on the blacklist.
How Do I Fix Email Sending and Delivery Issues?
Fixing email issues has never been easy because various things might be causing you to experience delivery issues. So, how then do you fix email delivery issues?
Are There Mail Delivery Issues?
The first step to solving mail delivery issues is finding out if you are experiencing such problems. The best way to carry out this is to work with an email service provider. Even though many people tend to carry out individual mail infrastructure, this results in limited insight into their email performance. For better email insight performance, you can sign up with a reliable email service provider such as ScalaHosting.
Check Server and IP
After finalizing a mail delivery problem, the next step is to check for server errors. Check to see if the server is sending and receiving mails as it should. After this, you might need to manage your IP address to ensure you follow the excellent sending practices to avoid flagging by mail service providers. You might also consider warming up your IP if you have spam issues or are blocked by mail service providers.
Check Email Content
Your mail content has a significant impact on how well your mail will perform and the number of delivery issues you might likely face. As such, you must take into account your mail’s content consider, such as texts, pictures, graphics, and content, making sure they match with the type of mail you are sending.
Creating a good email involves using the write header, removing external or link shorteners, and avoiding URL links in your copy.
Analyze Email Sending Practices
After setting up your mail infrastructure, servers are up and running, and you have an optimized copy, and you are ready to hit that send button; there’s one more thing before you hit the inbox. You need to review your sending practices. Make sure never to send email to a purchased email list; doing this might result in complaints and negative response, which might lead to a decrease in the deliverability of emails. It is also essential that your desired recipient has given you consent to receive emails.
Congratulations, you made it here so far. So, when you have responses for email delivery issues, all you have to do is relax and go through the listed methods above to solve your problem.
And if it becomes too much of a task, you are welcome to contact Scala Hosting technical support, who have been doing great in helping senders of all kinds resolve issues like this for quite a good number of years. Check us out now and see the difference.