Nowadays, social media has become a means of effective marketing, because of its high engagement and analytical tools that project and show how many you can reach based on your budget and possible conversion rate.
The very reason why social media marketing is more effective than any form of marketing is because of the engaging way of collecting and sharing information. The ability for you to like, comment, and share stories, ideas, and values anywhere, anytime, and any way you want.
This article is written to show you how you can increase your social media engagement.
Social Media Engagement
According to Buffer, social media engagement is, “a measure of how people are interacting with your social media accounts and content. The term can cover a broad range of actions across all social platforms.”
Examples include the following; likes & favorites, comments, DMs, replies, shares, retweets, saves, clicks, and mentions.
Why is engagement on social media so important? Simple! Posts with more engagement and interactions on social media get more reach. This means that any of your posts with more engagement will be seen by more people.
Ways of Increasing Your Social Media Engagement
1. Analyze Your Current Engagement
Not knowing where to start will make it more difficult to measure your engagement growth. So, you need to run some analytics. Take your time and check the number of your followers, likes, comments, or audience growth. Don’t worry about knowing how to do it because almost all social media platforms have helpful dashboards that showcase all the information you want in one place. So, you know how to read the data to understand it.
2. Set Engagement Goals
If you’re confused about knowing how to define and set your social media engagement goals. Don’t overwhelm yourself with it. Know that you’re not alone.
Sprout Social has highlighted some important points when setting your social media engagement goals: “To increase your social media engagement, you’ll need to break the process down into a few parts. First, understand what engagement is and which parts you want to focus on. Second, analyze the current engagement you have. And third, figure out which long-term and short-term strategies you want to use to increase the engagement.”
3. Encourage Your Readers to Like, Comment or Share
According to Hootsuite, ‘”if you want customers and followers to be engaged, you must be engaged yourself!”
You must be involved and always respond to comments on your social media posts in a way that’s appropriate to the brand you’re promoting. Also, it means encouraging your readers to like, comment, or share your content.
And you simply do this by saying “don’t forget to share this post with your friends and family!” or “hit the like button if you relate to this content.”
The process doesn’t have to be complex, just try to engage with your readers in a way that feels comfortable to them.
4. Share Other People’s Content That Is Relevant to Your Audience
Sharing other people’s content that will be relevant to your readers can add more flavour and bring about the needed increase in your engagement.
To do this efficiently you must understand the needs and wants of your readers. Discover their values and then provide them content that reinforces those desires and needs in them.
Remember, you’re using your content to build yourself as an authority and influencer in the niche you’re in.
5. Include Images or Videos in Your Posts
To maximize your engagement on social media, you need to include visual content in your post. This will make to engage through likes, comments, or sharing it.
You’re bringing varieties in your content and people love varieties because some prefer to engage with images, videos instead of the long blocks of text.
6. Have an Authentic Voice
Buffer explains that “having an authentic voice on social media is important, but not as easy as it sounds.”
It’s very important to have your own authentic voice because it tells people who you’re and this will encourage them to respond and positively talk about you.
7. Take Advantage of Events or Trends
Always jump on trends or events happening around you. Because events are great topics on social media platforms that people take their time to discuss on. Give your own view of it and use it to show who is to your target audiences.
8. Know the Right Time To Post
Find out the particular time people are online on the platform you want to post on.
And what’s your goal here?
Simple, you want your posts to be seen, liked, commented on, or shared by people. So, know the best time to post, or still run some tests to know the best time on the different social media platforms.
9. Use Stories
Having your own unique voice is important. Tell them stories about yourself, events, anything. Because it helps show the kind of person you’re and this will build trust among your readers, especially when you engage and interact frequently with them.
People are on social media to be entertained, and to buy! So, avoid creating the notion that you’re there to sell your products because you might lose your audience’s attention.
Rather create stories regularly in your content to entertain your readers while growing your engagement.