Staying consistent in a particular thing is hard, especially in things that you may not see the results immediately.
When it comes to business one thing that will grow into a brand is CONSISTENCY, which includes remaining consistent in the logo, color, voice, etc.
There are things and more that helps in the growth of any company, brand, business, etc.
In this post, we will consider the ways to build and remain consistent with your brand.
So without further ado, let’s dive in.
1. Mission Statement
A business having a mission statement will help such a business to remain consistent. It helps in telling the story behind what the business is and the way it will function in the market.
So if you’re confused about how to brand your company, having a mission statement will make the task much easier.
Consider the following when creating a mission statement:
- Use simple language
- Display your value
- Easy to remember
- A clear point of view
2. Have Brand Guidelines
Having brand guidelines will help avoid unnecessary mistakes and also help to maintain the same voice on all platforms.
This means having the same voice on your website, social profiles, and any other place your voice will appear.
So to avoid mistakes, developing guidelines that will include the following are necessary:
- Voice and tone description
- Grammar preferences
- Examples of social posts
- Brand color and logo
- Names of competitors you want to study
These guidelines will help the brand to remain consistent, which will help everyone in the system to create content with the same voice and tone.
3. Use the Same Color
Being consistent with the same color(s) will increase brand recognition. That’s why you need to pick colors that will be the brand color, which will be used in all content that will be created by the business.
So you can decide to pick yellow, pink, green, blue, orange, red, etc. However, understand that any color picked must communicate what the business represents.
4. Have Your Logo on Your Content
Together with the brand color and logo, there will be an increase in brand recognition by the audience.
Understand, that logo is one of the things that people will notice about any brand and that’s how their impression will be formed about the brand.
Always include the logo on all content; images, articles, videos, etc.
5. Consistent Marketing Schedule
This is a great way to remain consistent, which includes your posting on social networks, publishing on the website, and other types of content you will create.
Posting your content at a particular time makes people consciously and unconsciously expect your content at a particular time and day.
The same thing happens with your email marketing when your subscribers understand that your emails come at a particular time and day.
They will always be expecting your emails because they know it comes with value even if you’re selling to them.
I recommend you work smarter by using scheduling tools like Hootsuite to schedule your posts, which will help you stay consistent.
6. Be Thoughtful With Your Content Topics
To maintain consistency, you have to consider the type of content you will be creating.
Understand that it won’t be all the topics that relate to your niche you will write about because it may work against your brand.
So your content creation needs to be relevant and shareable to attract the needed awareness, visibility, leads, and sales for the business.
For example, if the company is into the production of plumbing materials and providing plumbing services. Then it will be wise to create content on plumbing and home-related content like FAQs, How-to’s, case studies, etc.
7. Consistency Across all Platforms
Many people make the mistake to think that online branding only has to do with their websites and social sites.
But they forget that for them to have an all-around consistency in marketing they have to consider all aspects of their business.
This means that everything done by the company should align with the messaging, which includes ads, email marketing, videos, infographics, etc.
All this content should be able to capture the customers both online and offline.
8. Regular Brand Audits
As a business owner, you are expected to stay consistent with your messaging. And to achieve that, a time must be mapped out to audit the brand.
This includes looking at the blog and social posts, ads, website, social profiles, and GMB account to be sure they stay aligned with what the business represents.
This audit can be done yearly, quarterly, or monthly depending on how you choose to do yours but make sure it is always done.
In this post, we have understood the different ways a business or company can build and stay consistent with its brand.
Now I’d like to hear your thoughts on this post then.
Which step would consider doing this? Or probably I didn’t mention one of the steps you want to know?
Either way, drop your comment in the comment section below.