One of the best decisions you can make to expand your reach, find new customers, and grow your business is to advertise on Google. Google Ads is one of the largest and most widely used online advertising platform, and by advertising on Google, your business can reach a potential audience of millions.
So, how do you advertise on Google for free?
1. Create Your Google Account
The first thing you need to do is to set up an account with Google My Business. Without it, you can’t use the services.
First, visit https://www.google.com/business.
Next, click the “START NOW” to create the account.
It’s very crucial to understand that your Google My Business account will be connected to your personal Google account. This means for you to log into the account from there you will manage your advertising options and create your page.
Before adding a new business, do an in-depth search to know if your business already exists as a listing. It’s 100% possible that someone else may have created a page for their business. When that’s the situation, just twerk the name of your business a little bit.
2. Provide Your Business’ Location Information
Having a Google My Business listing without any relevant information on it is useless. So, there’s a need to provide your business’ location information. Completing this section will add the much-needed information that customers will use and find your business easily.
3. Confirm Your Business And Agree To Terms Of Service
This very step is pretty simple. All you have to do is to confirm to Google that you agree to their terms of service. And that the information you have entered is accurate. The terms of service are straightforward, and you will easily trust that you’re not involving yourself in any kind of shady business.
4. Verify Your Business
This step takes a little time to complete. Sometimes, it’s indeed frustrating to wait, but understand that allowing Google to verify your business is a relevant step. This is done to verify if your business is legitimate and this allows them to avoid posting listings of fake businesses.
Another reason for verifying your business is that it’s crucial to the search engine that the information will be shown to customers is usable and very relevant, so extra time is taken to make sure everything is in order. Though, in one to two weeks, Google will mail you a postcard with instructions for additional verification steps.
5. Complete Your Business’ Listing Information
Google will make use of information from your business’ Page to provide important search results to customers. So, the next step is for you to work on your company’s Google page by editing it. Just click the edit button, and get to work by editing well.
Fill out all necessary fields with all of your business important details. Also, you’ll see that a lot of the information for your business has already been done due to the details you have provided in Step 2. The important information you will add includes your website, a profile photo, hours of operation, and a brief introduction to your business.
The introduction is an opportunity to give a quick and catchy description of your services. Make sure you include relevant keywords in your introduction, this increases the chance for your Google My Business page to rank favorably in the search results.
6. Optimize Your Business’ Google Page
Now, that you have completed the basic steps. It’s time for a process that will set your listing out from the rest: optimizing your business’ Google Page. You need to do a good job by fleshing out your profile and making it attractive to customers will lead to big rewards in increased sales for your business.