The key to the success of your online business today is to make your customers fall in love with it. Simply closing the sale won’t do. You must do more to make them love your business.
Having an agile brand gives you a competitive advantage and allows you to succeed at ever-higher levels.
According to a recent study, 81% of companies who provide great customer experiences beat their competitors on customer satisfaction and satisfaction with their products and services; A study published in 2009 by Peppers & Rogers Group called the “Customer Experience Maturity Monitor” confirms this claim.
An average of $289 is lost annually by businesses when a customer relationship is lost to a competitor, every business owner knows that.
It’s impossible to recuperate the cost of that new customer acquisition through new business alone. The study found that acquiring a new client is six to seven times more expensive than retaining an existing one.
If you want to win your customers over, then read on to find out ten ways to make that happen.
- Ask for referrals/Seek referrals –: Your current customers can refer their friends and families to you, but if you sit back and wait for them to do so, you may be out of luck for a while. You can actively bring in referrals by actively soliciting them from satisfied customers. Incorporate the referral-generating process into your sales process. Create a sales process where referral-generating activities are integral. After a customer receives goods from your e-commerce site, you can follow up with a follow-up email asking for their referral. Follow up on lead referrals in B2B sales when your team follows up with customers.
- Networking –: Consider joining networking organizations and paying attention to events relevant to your industry and customers to make good, old-fashioned word-of-mouth. Any small business can gain tremendous advantage from great word of mouth (WOM), and word of mouth marketing (WOMM) is the most effective and efficient marketing method. Networking is all about asking yourself, “What can I do for others?” as opposed to “How can I benefit myself?” Building relationships with your customers will lead to more business when you think about how you can serve them.
- Only Offer New Customers Discounts And Incentives –: Introduce your product or service with an introductory offer, such as a free two-week karate class at your studio. This low-risk approach can help you attract customers. Identify which of your customers have taken advantage of the special offer, and then engage them with marketing messages encouraging and enticing them to keep purchasing from you.
- Reconnect With Old Customers –: Getting back in touch with old customers who haven’t done business with you in a while can be a new experience. Whenever possible, go through your customer database and contact dormant customers through email, direct mail or phone after six months or a year without interacting or purchasing. Your desire to win them back will make them glad that you remembered them.
- Enhance/Improve/Optimize Your Website –: Online searches are increasingly common among B2B customers and consumers alike for finding new businesses. In order to attract new clients, your website must stand out. Make sure you have updated the design, the content, graphics and the search engine optimization of your website. If website design/search engine optimization isn’t your thing, you might want to hire a professional company for help.
- Establish A Partnership With Complementary Businesses –: Find business partners who have similar customer bases but aren’t directly competitive, and jointly strategize marketing strategies for targetting each other’s respective customers to drive new business. One example could be the pairing of a website that sells maternity clothes and another that sells baby products to offer discounts and deals to each other’s customers.
- Share your expertise with others –: Make your expertise in your industry known. This will attract new clients and increase your business. Your subject expertise will impress potential new customers with your participation in industry panel discussions or online webinars, your speaking engagements at industry events or to groups where your target customers are members, or your educational sessions and workshops.
- Take Advantage Of Online Reviews –: Do you get online reviews for your business? You can make the most of your reviews if you cultivate them. Put a link to your reviews on your website and display signs at your business urging customers to read their reviews on Yelp (or wherever the reviews are). The power of social proof is strong, so if you see others praising your business, future customers will be more willing to try it.
- Be A Part Of Community Events –: Independent businesses are often favored by most people in their communities regardless of other factors. By participating in charity events and organizations, you will have a greater impact on your community. You gain exposure, which leads to new customers.
- Invite A Friend –: Get customers to tell their friends and family about your business by providing 2 for 1 deals, “buy one, get one free” offers, and “bring a friend” deals.